What is Mission Generation?

Mission Generation is a nonprofit organization operating in the public and private school systems of Latin America with a Bible-based morals and ethics curriculum. We not only provide textbooks, but also certify existing teachers, equip parents with Biblical parenting strategies, and train students in the practical application of the Word of God. Since entering the school system in 1999, tens of thousands of students, parents, and teachers have come to know Jesus Christ!

What is your Statement of Faith?

There is only one True and Living God made up of three persons: The Father, The Son, and The Holy Spirit. All are co-equal and eternal. (John 1:1-5, 10-14; Matthew 28:18-20)

What are the goals of Mission Generation?

How does the program work?

How do you know the schools are properly implementing the curriculum?

There are several follow-ups throughout the school year:

  • Ministry representatives visit schools almost weekly to help encourage participation and supervise the implementation of the program.
  • Ongoing training and resources are provided for teachers throughout the school year insuring they are as well equipped as possible. A monthly magazine for teachers, El Faro (The Lighthouse), goes to all schools in the program. This magazine is a great benefit to school systems as it addresses a number of other relevant topics in addition to our curriculum. In addition, it has greatly improved overall communications with school staff.
  • For example, in Bolivia the office staff monitors school progress in the program. Our team has created and maintains a database on the schools and their staff. This has been so well developed that Mission Generation's information on the schools is more accurate than that of the Ministry of Education.

How do you follow up with and disciple students who want to learn more about Jesus?

It is very important to understand that Mission Generation's educational program is first and foremost a discipleship program. We go in as an ethics and morals or a prevention curriculum. However, because the texts are based on the Bible, students in the program are trained weekly in the practical application of the Word of God giving them the guidelines to be true followers of Christ. Mission Generation is not an evangelistic program that disciples --it is a discipleship program that evangelizes. In many ways we are creating a church environment on campus by bringing the knowledge of Jesus, the consequences of sin, and God's will into open discussion.

How do you connect participants with churches?

Mission Generation cannot direct students, parents or teachers to specific churches. If we were to begin directing people to specific churches, we would lose our license to operate in schools. However, we can facilitate their entry into a congregation in the following ways:

  • Our staff has a list of churches in proximity to each school. A Mission Generation staff member is at the school nearly every week and is available to give students, parents or teachers a list of churches.
  • From time to time, mission trip teams from overseas come in and pray with students in the schools to receive Jesus. These groups also have a list of churches for students. Wherever possible pastors of nearby churches are invited to witness the process and follow-up immediately with the students.
  • We have the potential to place someone on staff in each school to serve in the role of school counselor or chaplain. This person is allowed to counsel the students in the Word and direct them to churches. We are also able to place volunteers from local churches in the schools to act as school chaplains. The chaplains are encouraged to have church services in the school building on the weekends.

Is the program's intellectual property protected?

Yes. Every aspect of the program (logos, literature, etc) is under copyright or trademark. Each country in which we operate accredits and licenses the program, which affords even greater protection.

How long are most contracts with the schools?

Because most of our current sales are to governments, they usually sign a five-year agreement for designated schools. At times, agreements are for three or four years. Direct sales to schools generally come with a three-year contract.

Do the schools purchase new textbooks for each student each year?

The textbook is printed as an interactive workbook to be consumed throughout the school year. This helps the students learn and retain the maximum amount of information about God's Word. Each school year, every student needs a new workbook.

Does every student in the program have a textbook?

It is our goal that each student in the program has his or her own textbook. However there are thousands of teachers who have been certified to teach our material and many thousands of their students don't have textbooks because of finances. Often these teachers have found such great benefit from the curriculum that they are committed to teaching the material even if their students don't have textbooks.

How does the curriculum work?

Are there scriptures in the text?

All of the texts are written from a Biblical world view. Teachers are given electronic tablets with lesson plans and supporting elements including scriptures for each and every lesson as well as different translations of the Bible.

Who accredits the text?

The curriculum is accredited by the office of the Secretary of Education although each country has their own process. Once accredited they are licensed to be used in the schools which is a separate process. Accreditation gives us the opportunity to work in school as a government recognized curriculum. A license qualifies us a vendor to the government.

Why is Mission Generation in the school systems?

The public school system is one of the largest existing networks on earth. By working within this network we avoid many of the costs of traditional ministries such as buildings and large staffs. Using the public school system allows us to train students in the Word of God for 1-2 hours every week for up to 13 years. In most Latin American countries, approximately 25% - 35% of the population is students in the primary school system K-12. When you include the associated parents and teachers, we have the opportunity to impact almost 50% of the general population in the communities in which we work. This give us the capacity to change ENTIRE nations for Jesus! In Acts 19 Paul taught the Gospel to the entire continent of Asia from the school of Tyrannus. We believe God has given us a strategy to reach entire continents, just as Paul did, through the public and private school systems.

How did Mission Generation get access into the school systems?

The initial entry into the public school system took place in Santa Cruz, Bolivia in 1999. At that time there was not enough funding for the religious classes that were required to be taught in the schools. We approached a local superintendent with the idea that our Bible school students could volunteer in the public schools and teach what they had learned in Bible school. The superintendent agreed and 44 students from 3 schools comprised our first pilot program. The results were overwhelming! The students, parents and teachers loved it. This success eventually led to the Bolivian government accrediting the curriculum and changing the law in 2004 giving Mission Generation access to every public school in the country. Schools are not required by law to use the program. They are, however, required to allow our team to make a presentation of the program and its benefits. Over 90% of the schools that received a presentation adopted our program. The few that have chosen not to use our curriculum did only because of economic reasons. The success in Bolivia has opened doors into public and private schools across Latin America.

Why would a secular government pay for a Bible-based curriculum?

Statistics show that immorality is expensive. When our team makes a presentation to government officials, the focus is economics. For example, we show the cost to government of teen pregnancy and teen drug use throughout a student's lifetime. The picture is similar for other vices. We illustrate the problem of immorality and show how our program addresses it. The bottom line is - our program reduces the cost of government. Secular governments are willing to overlook the Jesus aspect and subsidize our program because it works and they save money!

It is important to understand that no one element of the program has all of the concepts and/or information. The program looks and feels secular, but at its core is Jesus. Different divisions of government supervise or judge different elements of the program. Work with the parents falls primarily under ‘Human Services', prevention under ‘Defense,' the textbooks under ‘National Education', teacher certification under ‘State Education', and school conferences ‘Local Education.' It is complicated! Each part of the program complies with secular laws BUT when all of the parts come together they spell JESUS!

In what countries is Mission Generation operating?

Our program currently operates in schools throughout Bolivia, Chile, and Paraguay and our textbooks are being used in prisons in the Dominican Republic and Panama.

Why did you start in Bolivia?

In 1995, God called Rocky and Joske Malloy (founders and leaders of Mission Generation) to Bolivia as traditional missionaries. Initially they started a church, which was very successful, growing to thousands of members within a few short years. However, God was speaking to Rocky about reaching entire countries. In 1999, Mission Generation moved into the schools, and through the favor of God, the program has evolved into what it is today. We currently have open invitations from 17 countries outside our current operations in Bolivia, Paraguay and Chile to bring this program to their schools. There has been interest in the program world wide, but we feel it is important to get a strong foothold in Latin America before moving elsewhere.

What other countries have expressed interest?

In Latin America more than 17 countries have expressed interest in Mission Generation bringing the program to their schools. The level of invitation varies from country to country. For example, in Panama we have received several invitations directly from the president's wife to implement the program throughout the country. In most nations the invitations come from national, state and educational leaders. Countries include:

Honduras, Argentina, Belize, Brazil, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala, Mexico, Columbia, Jamaica, Nicaragua, Peru, Venezuela, Panama, and the Dominican Republic

Who pays for the program?

When a school signs a contract with Mission Generation, they are agreeing to subsidize a specific number of books for a certain number of years. In Latin America it is common for the parents to co-pay with the government for the textbooks used that year. Because the parents help pay for textbooks, the school's parent-teacher association often votes on which curriculum to use. This is a powerful testimony about the success of Mission Generation's curriculum. The parents are seeing such a change in their children they are willing to help pay for the curriculum! The percent of the subsidy paid by parents varies in each country and school. In many cases the government and parent subsidy is not enough to cover the full cost of the program, that's where donations come into play. We then combine ministry donations with government and parent subsidies to reach the maximum amount of students in a country.

Will the program be dependent upon donations forever?

No, and this is one of the most exciting aspects of the program. There is a finish line! When the volume of students in the program in one school year reaches a certain point (which varies in each country - based on current economic climate) the cost per student drops below the subsidy we receive per student. Once we cross that line, the expansion of the program in a given country is no longer dependent upon ministry donations in order to maintain and grow. At that point ministry donations are allocated to advancing the kingdom into new schools and new countries.

It is important to note that the success of the program is NOT dependent upon the program reaching sustainability. Thousands of lives have been changed and thousands of lives will be changed whether or not the program ever reaches sustainability in a given country. We need to think of sustainability as icing on the cake.

Has Mission Generation thought about giving the program away at no cost?

Initially we did give the books away for free. However, they literally ended up in the bathrooms being used as toilet paper. What we learned is that when something is given away, it has no perceived value. As a result, we now require a reciprocal action from the participants in the form of money. Doing this is beneficial in three ways:

  • The text now has perceived value and we have buy-in from both parents and government. This is very important. The books no longer end up being used as toilet paper. Both government and parents make sure the texts are being used in class and at home.
  • The cost of implementation is reduced and complete sustainability is possible allowing us to take the program to other countries.
  • Because they pay for the program, the parents, schools and government have become very involved with improving the quality of the textbooks. They give us feedback by participating in surveys and giving suggestions as to how the program can have a greater impact and function more effectively inside the existing education system.

How are the teachers trained?

A staff member trained in teacher certification meets with teachers several times a year. Generally the meetings are formal and take place in the schools where the teachers work. Sometimes teachers from several schools come together in one place for training sessions. In addition to formal training sessions, ministry representatives visit the schools regularly, averaging about one visit a week, to meet one-on-one with the teachers.

How are the parents impacted?

As part of the contract with the schools, a ministry representative conducts a parents' conference once during the school year. The parents are given instructions on how to work through the textbooks with their children. They are also taught Godly strategies for raising their children. During the conference they are introduced to the school chaplains or pastors from nearby churches. After the conference, we offer prayer for the parents about anything they want.

Does Mission Generation work with other organizations?

More and more, other organizations are helping Mission Generation reach communities with this program. Mission Generation has worked with the United Nations, Feed the Children, World Vision, Compassion International and others over the years. Mission Generation also coordinates opportunities in the public school with churches sending or hosting short-term mission trips.

How has the Catholic Church in Latin America responded?

Bolivia, like most South American countries, is predominantly Catholic. Many of these countries require the Catholic Catechism to be taught in public and private schools. In the early years of the program, the Catholic Church viewed Mission Generation as competition. Now, the Catholic Church no longer views us as a competitor, but as an ally. We have a signed document from the Bishop of Education in the Cardinal's office in Bolivia approving the use of our text as a substitute for the Catechism. The Cardinals from Mexico, Dominican Republic, Peru and El Salvador have recognized the Bolivian Cardinal's decision. They tell us we are the only text in the Western Hemisphere to be approved as a substitute for the Catechism. Catholic Schools are one of the biggest supporters of our program. This pulls a lot of weight in other South American countries.

How do you track salvations through the program?

During the first years of the program, teachers tracked decisions for Jesus. That task became too politically charged and started to hinder our efforts in the schools. The last year we were able to track responses, 92% of the children accepted Jesus when given an explanation of why it is important to have Him as our Savior.

Does Rocky still pastor a church?

Even though Rocky and Joske enjoy a level of success as founding pastors, once the school program reached 100,000 students, they turned the church and all of its activities over to faithful men and women in the congregation.

Are ethics and morals or religion already being taught in these countries? What makes Mission Generation's program different?

Many Latin American nations do encourage or require some sort of moral and ethics teaching in their schools. However most of the programs offered are from a secular world view. Therefore Mission Generation's program is filling a void. Our unique approach is not offered in any other form in the countries where we work. Our curriculum is based on principles and purpose. It is deductive in nature and combines government required "Universal Values" with Ethics. In summary, it is a combination of Social Studies, Civics, Health, Prevention and Religion - all from a Biblical world view.

Upon what theology are the textbooks based?

There were two trees in the garden -- the tree of life and the tree of the knowledge of good and evil that we call death. We lead students on a path of discovery to the tree of life so that they may eat for themselves. We never make demands telling children what not to do. Instead, we use a New Testament model of grace teaching children that they have choices with consequences.

Do you have staff in the field?

Each country has its own staff. In addition, there is a support team that custom designs and edits textbooks for use in each country and supports digital teacher training.

Is it possible to view your financial statements?

You can access our most recent audited financial statements under the financial accountability section of this website.

Comodo SSL